We were delighted when the cultural phenomenon that is Cinespia came to Analog for a new website. We were asked to brand, design and build a site that would serve as a beautiful online home, which would also be easy for the company to update on the fly. The brief was to raise awareness and make it enjoyable and effortless for fans to get more information and buy tickets.
Over the last decade Cinespia has built an outstanding reputation screening classic films at a growing number of interesting locations throughout Los Angeles. This trend is set to grow though it is probably best known for the hugely popular, al fresco summer season at Hollywood Forever Cemetery. These events often attract a 4000 capacity crowd. Moviegoers enjoy picnics under the stars, DJ warm up closing sets and celebrity introductions.
We set to work. We customized the core of WordPress to make new areas of the dashboard where the client could easily create new events; digital music downloads and image galleries as well as standard posts and pages. We added custom fields so that the client could easily and natively add relevant information to pages that would be replicated dynamically in several places throughout the site without the need to write or even see code. The site is responsive, allowing a unique and intuitive experience whether a user is on a big computer, tablet or smartphone. The Wall is a key feature. It is a page dedicated to social media aggregation in a responsive frame. It pulls a live feed of user generated tweets and Instagram pictures into a central display on the website. The Wall can be projected onto a giant screen at events to encourage audience participation and captures all the data for posterity.
This project was particularly exciting as the clients’ focus was on inspirational 21st century solutions. They didn’t need to ask twice, we were thrilled to have the opportunity to create and build in durable, pioneering elements that it was felt would delight and engage the audience. Thanks Cinespia! Were so looking forward to catching some of the amazing screenings lined up for the summer!